Who is Erola Jons, the content creator who has outraged social networks for her work in La Vuelta and her comments about Pogacar?
This year The Return decided to hire the services of the influencer Erola Jons to increase the impact of the race and probably reach an audience that does not regularly follow cycling
He has not left anyone indifferent, another thing is that his comments and his way of expressing himself are pleasing and comply with what was expected. For some time now, sporting events, like many other parts of life, decide to hire influencers so that their product has a greater reach.
The Return opted for the influencer Erola Jonswho defines herself as a content creator, actress and entrepreneur, who rose to fame in 2023 with prank videos and who has also created content within the framework of the Formula 1 and MotoGP and in the RTVE New Year’s Eve special. Author of the book ‘How to get your crush’, the work of this Catalan content creator from Sant Fruitós de Bages (Barcelona)seems to be not being liked by good cycling fans.
After a somewhat tempestuous presentation, everything went out of hand with a video in which Erola Jons – who has more than three million followers on Instagram – wants to get closer to Tadej Pogacar, who calls several times Pogachitarcame out to the podium Monaco as winner of the stage and first leader of the race.
Many women have been fighting for years to expand our space in a men’s sport, so that we are treated with respect and have the same opportunities as others.
An attitude and comments from this video and others – “we are live, we are important”, “better to ask for forgiveness than permission”, “so much beauty distracts me”, “how hot to see so much tight mesh… – that have not been liked and that have raised a lot of criticism from journalists who usually follow and report on cycling, such as the journalist Laura Meseguerwho has come across Jones’ performance as “serious.”
“To summarize. Many women have been fighting for years to expand our space in a male sport, so that we are treated with respect and have the same opportunities as others. It is a serious mistake that a person with zero knowledge of the sport is hired whose content will be based on this series of sexist comments that women have been fleeing for centuries!!! It is a lack of respect for us, for the professionals who are here and especially for the cyclists. No one has to endure being treated as an object, neither women nor men.”
