How does Diablo Rojo benefit from entering the Mexican Stock Exchange?

The Scarlet Ninth is the most popular institution in Mexican baseball and aims to turn its fans into shareholders.
The Red Devils of Mexico They will be the first baseball team in Latin America within the Mexican Stock Exchangewith the aim of converting its fans into partners or shareholders, in a more direct way, and thus attracting capital.
The Red Devils They are the most popular institution in Mexican baseball and “the most successful in the almost 100 years of existence of the highest professional baseball circuit,” according to the bulletin published in the BMV.
Since the arrival of Alfredo Harp To the scarlet ninth, the team has managed to leave the empty stands of the Foro Sol in the past, to show off several games with sold out seats.
Only in 2024, the Red Devils They gathered more fans than the three teams in the capital: Pumas, Cruz Azul and América. The franchise they play in Robinson Cano and Trevor Bauer They had an attendance of more than half a million people in the games that led them to their seventeenth title of the season.
That popularity, combined with success, reactivates the plan Alfredo Harp. The Mexican businessman, who was president of the Mexican Stock Exchange between 1988 and 1990, he had the intention of listing his team from 2023, but he managed to do so until 2025.
Turn passion into capital
The boom of Mexican baseball, brought about by the visit of legendary teams such as the New York Yankeeshave caused the Red Devils of Mexico They seek to convert their followers into shareholders of the team.
On January 9, 2025, the Red Devils of Mexico debut in the Mexican Stock Exchange with a total of 624,255 shares, with the ticker symbol “Diablos”. The BMV reported that they will arrive as a Stock Investment Promotion Company (SAPIB).
The cost of the share, initially, will be 1,620 pesos, approximately 80 dollars and 67 cents, and only the Harp Helú family appears as owner of shares, the rest is distributed in trusts related to the Banamex bank.
This will allow fans to purchase shares, worth 1,620 pesos each, which will allow them to get even more involved with the team and contribute capital to the institution.
In the Major Leagues, the Atlanta Braves They are the only baseball team listed on the stock market, while the Toronto Blue Jays They participate in the public market indirectly.
America has increased its share value and income
America It was the first sports club to enter the Mexican Stock Exchangedid it in February 2024 and so far the experience has been a success for the azulcrema team.
The actions of Americaless than a year ago, they had a value of 29 pesos and 53 cents and their value has increased to 34 pesos and 48 cents. The initial objective of bringing América, along with the Azteca Stadium and other Televisa business divisions, is to obtain greater resources for the remodeling of the property that will host the 2026 World Cup.