Haley and Hanna Cavier, Nil pioneers, ready for what is coming
Time is about to end in the NCA of the Queens of the NIL and Tiktok, but their work as entrepreneurs and their legacy will continue.
Haley Cavier and Hanna Cavier They will not be NCAA athletes for much longer. Unless the female basketball team of Miami Having a late rebound, their basketball university careers will end next week after the ACC Conference tournament.
“This season, our record is not the best and, obviously, that is not fun,” said Haley Cavier to Espn. “But playing on the court with Hanna and being able to leave our careers at the University of Miami together is something I wanted to do.”
The Cavierter twin appeared for the first time on the scene of social networks as creators of Tiktok dancing during the Covid-19 pandemic in 2020 while they were first-year students in Fresno State. When the NCAA approved that the athletes begin to monetize their name, image and likeness (NIL).
His popularity had grown on social networks and brands were eager to associate with the blonde basketball players of Gilbert, Arizona. Minutes after midnight on July 1 of that year, the twins were in New York to sign a NIL contract with Boost Mobile.
Soon they added agreements with Dick’s Sporting Goods, Under Armor, Champs Sports, Ghost Nutrition and the WWE, where they made appearances in important events and insinuated that they would follow races in the ring, even after the 2022-23 season.
The Cavier, who were transferred to Miami before the 2022-23 season, now have their own application, Twogether, where they promote nutrition and fitness, and maintain associations with sports, nutrition and content companies. According to your agents, Jeff Hoffman and Alexi Hunt From Everett Sports Management, the twins “have gone from ensuring five -digit agreements for publications and stories in social networks to lead seven -digit associations and acquire capital participations in leading brands.”
“We started as a pioneer,” said Haley Cavier, “and now we are becoming businesswomen.”
Although its stage as faces of Nil It is coming to an end, the cavierr will not abandon the business world in the near future. And although there is still basketball to play, Haley and Hanna Cavier are ready to continue shaping their combined brand and grow a portfolio of marketing associations.
“I feel that I am getting old,” said Haley, who turned 24 with his sister on January 13. “Times have changed. I have seen female basketball evolve over the years, and be part of that and, in some way, leading the way in certain areas with Hanna is something that is extremely important.”
When they were 12 years old, Hanna and Haley talked about having a hotel and calling it Twins Inn. His father, Tom Cavierfounded the Southwest Elevator Company and is the executive director, while his mother, Katie CavierShe is vice president. Hanna and Haley learned from their parents about how to direct a company and how to save and manage money.
“It is something that we carry in the blood, so we can see his work ethics every day he definitely resonated in Haley and in me at an early age,” said Hanna Cavier. “Even before the NIL was approved, we wanted to do something together. Our life has definitely changed, to take advantage of every opportunity.”
Hanna described what she and Haley do as “the most surreal work”, while Haley, who leads Miami and occupies the fifth place in the ACC in annotations this season with 18.3 points per game, added that the sisters form “a great team when it comes to being business people.” When their university careers began, apply those terms to amateur athletes was still somewhat taboo. university athletes differently.
The change is especially present in female basketball, where stars like Caitlin Clark, Angel Reese, Aliyah Boston (and now Paige Bueckers and Juju Watkins) have developed national profiles and have earned a lot of money along the way.
“At first, obviously, there were not so many looks put in female basketball, but Nil opened the doors for women in sports in general,” said Hanna Cavier, who occupies second place in the Hurricanes this season behind her sister in assists with 4.3 per game against Haley’s 4.6. “This exploded during the year of Angel Reese and the year of Caitlin Clark. He changed completely and will continue to change and grow.”
The Cavier have spent almost five years transmitting almost all the elements of their lives on social networks. The constant exposure of online life has brought them financial opportunities and rewards, but the twins have also experienced the most unpleasant side of social networks.
Although they try to avoid criticism about their content, they detect the occasional.
“We can always sit here and say: ‘Oh, we don’t look at the comments’, but we are all human beings,” said Hanna. “Seeing something and then, obviously, starting to believe it yourself, it is a fairly difficult process.”
Its strategy is to support each other and see everything through a business lens instead of a staff.
“That is something that comes with what you publish on the Internet,” Haley said. “At the end of the day, it simply made us have a tougher skin and understand: ‘I cannot seek the approval of people who really do not know me.’ I see it as a commercial tool, my social networks. How can I maximize them and take advantage of them in that way? Because that is a black hole that social networks bring, and that is sometimes difficult, but it is also what helps us. This is our dream work.”
The work after the University of Las Cavier will revolve around the agreements they made while playing for Miami. Although they work with many partners, they have tried to be selective and have acquired actions in several companies. They will continue to create content, but when they leave the university, they see themselves much more as entrepreneurs.
They will also devote more time to their application, where they have total marketing control and that allows them to connect with women around the world about fitness objectives.
“We love being busy,” said Haley Cavier. “The name, image and likeness prepared us for success, but now, later, those associations do not disappear, the followers do not disappear. Basically, how can we continue it, continue the Cavier brand with other passions?”
When university athletes have requested advice on NIL, especially women, the cavierr encourage them to identify associations in which they believe no limits. They believe that the distribution of income from the Chamber Agreement will be an adjustment, but that the athletes are still positioned to maximize their value.
“You can do everything,” said Hanna Cavier. “You don’t have to be just a basketball player. You don’t have to be just a Tiktoker. You can be a bit of everything.”
