LeBron James’ ‘Decision 2’ was an advertisement

LeBron James sparked speculation about his ‘Decision 2’, which turned out to be a commercial with a nod to 2010’s ‘The Decision’.

LOS ANGELES — LeBron James I had another “decision” to announce. It turned out to be a commercial

The star of Los Angeles Lakers He hinted that he would have something to say on Tuesday. The reference to “decision” is a nod to how he announced in July 2010 that he would join the Miami Heat.

It was supposed to leave at noon Eastern time, but Hennessythe cognac brand with which James has been a partner for some time, made the announcement about 90 minutes ahead of schedule. It was not immediately clear whether James would make another announcement at noon, as initially planned.

“This fall, I will take my talent to Hennessy VSOP“James said in the video. Even the words he used in that ad reflected how he announced his incorporation to the Heat 15 years ago.

Hennessy announced the launch of a limited-edition orange bottle with James’ name on the label and his signature “crowning” gesture, a nod to his nickname “King James.” “While the first moment marked a crucial step in his career, this second decision celebrates a creative reunion and a shared cultural legacy,” Hennessy stated in the statement.

James advanced the campaign by publishing in X that he would take “the decision of all decisionsThe short video shows him walking to a chair and then sitting down across from another man sitting a few feet away, slightly reminiscent of his first “decision,” when he sat across from host Jim Gray for the televised announcement of his joining the Heat.

As expected, social media was filled with speculation following Monday’s post. James, the NBA’s all-time leading scorer, turns 41 in December and is not only the oldest active player in the NBA, but he is also about to break a record by playing in his 23rd season. season in the league. He does not have a contract beyond this season, which has raised questions about whether this is how he would announce his retirement plan.

Ticket prices for the Lakers’ final regular-season game in April soared Monday on secondary markets, with fans willing to spend big money in case James decides this season is his last.

There was also a lot of speculation on social media—and accurate, it seemed—that the final “decision” would be for James to participate in some kind of advertising campaign.

“I like my decision,” James says at the end of the ad.