Far from tennis, Serena Williams entered the owner group of a WNBA franchise

Far from the world of tennis, Serena Williams He reappeared again in the world of sport. However, not with the racket but in the business world. It is that as announced by the new WNBA franchise (National Women’s Basketball Association), Toronto Tempo, former No. 1 of the WTA world ranking will join the entity’s owners.

“This moment is not just about basketball; it is about showing the true value and potential of female athletes. I have always said that women’s sports are an incredible investment opportunity. I am excited to associate with Larry (Tanenbaum) and all Canada to create this new franchise and legacy of the WNBA“said the winner of 24 Grand Slam titles by formalizing the agreement.

As for Larry Tanenbaum, owner of Kilmer Sports Ventures (company that has most of Toronto Tempo’s shares), he said: “Serena Williams is an icon, a model to follow and a force of change in the world. He has earned each part of his incredible success with hard work, tenacity and determination against innumerable challenges. She exemplifies the best of what it represents tempo; we could not feel more honored to have Serena on our court.”

As reported by Toronto, the youngest of the Williams sisters and winner of 73 titles in the WTA, will play a role in the design of the shirts and in the creation of product collaborations with the team. Where, in addition, it should be noted that it will begin to officially participate in the League from 2026, being the Franchise No. 15 of the WNBA.

In this way, Serena continues to add participations in various franchises in the world of sport. In addition to the Toronto Tempo, Williams has interference in the Miami Dolphins (minority shareholder since 2009) of the NFL, Angel City FC (founder of the entity that competes since 2020) of the NWSL and Los Angeles Golf Club, along with their sister Venus.