Formula 1 in Madrid, more elegant and seen from the inside thanks to BOSS

When Fernando Alonso appeared for the first time at the Madring last Thursday ready to experience a historic weekend in Madridhe did so dressed for the occasion: a two-piece suit BOSS Performance Suit, sunglasses and a special edition helmet born from the collaboration between Aston Martin and the German textile brand that captured, even more so, all eyes.

This perfectly imitated the elegance of the BOSS suits with a marked black color and details that simulated the typical seams and pins, in addition to the Victory Cross, a sign of Asturias that is present in every step of the veteran two-time World Champion pilot.

The Asturian, who was the gravitational center throughout the weekend, did not obtain the expected sporting results but was, by far, the most elegant on the grid. Also for the car he drives, the renowned Aston Martin that brought everyone together every morning spent in the Madring paddock.

Fernando Alonso dressed in his BOSS Performance Suit and his special edition helmet in collaboration with BOSS JASIRVENT MD

Mundo Deportivo, thanks to BOSS, was able to see ‘in situ’ the constant trickle of fans in the British team’s box and living from within the experience of a Formula 1 Grand Prix that, after 45 years, returned to the Spanish capital.

With the help of the German textile brand, MD was able to explore the ins and outs of the circuit and access where very few have the opportunity: the garage of Aston Martin where they prepared every detail to the millimeter because, in this sport, every detail counts.

Luxury and hobby

All of this led to a mix of luxury and fandom so typical of Formula 1 that, above all, could be seen in the lounge of the Aston Martin team that, throughout the weekend, gave space to the most fervent fans alongside celebrities of all kinds.

Without a doubt, it was the perfect ending to a weekend that already remains in the history of Spanish motorsports and that only indicates that this circuit and this city, Madrid, has come to stay at the most famous car competition in the world.