THE ITF is renamed World Tennis
The International Tennis Federation (ITF) has been renamed World Tennis with the aim of “acquiring its own identity” and maintaining “long-term sustainable growth” around the world, as announced this Thursday.
“Today we have the opportunity to redefine our role in world tennis and reaffirm our commitment to ensuring a strong and sustainable future for this sport. World Tennis reflects who we are and our global presence,” he said. David Haggertypresident of World Tennis, in statements released by the organization.
Starting this Thursday, the organization that has governed tennis worldwide since 1913 will be called World Tenniswhose logo depicts a tennis ball and a W, and has committed to reinvesting at least 85% of all its annual revenue over the next decade.
The entity also defined its five strategic priorities, including increasing the number of players from 106 to 140 million by 2035, promoting future stars, growing official national competitions, guaranteeing the future of the sport and attracting new investors to have new and more solid sources of income.
Although details are not yet known, the idea of World Tennis is to strengthen the Davis Cup, the Billie Jean King Cup and the World Team Cup and serve as an access route for the Olympic and Paralympic Games.
“We want to have our own identity and for all fans to participate. Among our ambitions we want to highlight that of increasing the number of players in the 214 nations that make up the ecosystem and ensuring the future of tennis with the arrival of new income and investors. We all have to go hand in hand and collaborate to achieve these goals.“added Ross Hutchins, executive director of World Tennis, in a video conference to which EFE had access.
