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The fight against childhood obesity is growing stronger as the Florida Departments of Agriculture and Education join the Dairy Council of Florida and National Football League to strengthen the "Fuel Up to Play 60" program. Director of School Marketing for the Dairy Council of Florida Jennifer Sills says the campaign emphasizes the importance of healthy eating and adequate exercise for school students in grades four through 10.Director of School Marketing for the Dairy Council of Florida Jennifer Sills says the campaign emphasizes the importance of healthy eating and adequate exercise for school students in grades four through 10. She says partnering with the NFL was an ideal choice because of their focus on physical activity. Sills also says that students can log on to fuel-up-to-play-sixty-dot-com and log their healthy eating and exercise to win prizes and points for their schools.