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Consumer Protection Week around the nation kicked off yesterday, with the theme Dollars and Sense Rated "A" for All Ages. Florida Department of Agriculture Consumer Services Spokesperson Gwendolyn Worlds says this week helps raise awareness through events and outreach. She says consumers can keep some simple tips in mind to protect themselves and use services the department offers year round. Northeast Florida Better Business Bureau President Tom Stevens says not enough is done to make consumers aware. He says the BBB does not affiliate itself with Consumer Protection Week, but does support its overall message. He says the information is out there, consumers just need to use it. He says a tough economic climate often lead to an increase in scams which prey on the unemployed, so consumers must be especially careful with newspaper ads requiring application fees.