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Craig Lowe is running for city mayor and has served as a city commissioner since 2003, serving District four for the past seven years Lowe worked in support of the city of Gainesville's wild spaces, public places amendment. He also helped block the construction of a coal-fired power plant. He emphasizes that he will protect our neighborhoods by making sure the Kopper's Superfund Site clean-up is coordinated and resolved and by harnessing and diversifying our sources of energy, we can draw in more workers into our local economy. Lowe is the only candidate who has been elected to a public office.

Don Marsh, also running for Mayor, owns a window cleaning business. According to his web site , he started his own business after not being able to find a job. Marsh wants to improve the job market in Gainesville, which he says has had very little growth. He also says the city needs to be regulated because of budget deficits and its inability to meet the homeless needs. Marsh wants people to vote so the majority of the people can make the city's decision as opposed to a minority.