AM850.com

This weekend marks an annual fall tradition in Gainesville... the first football game for University of Florida. Ronald Loog, director of Tourist development for Gainesville, says this weekend is important for the economy. Loog also says that the city residents know when there's a game just from the amount ofpeople in town. Florida will host Hawaii this weekend at 12:30 p.m. Residents can look forward to a great game as well as some booming business for the weekend.