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When thinking of child obesity advertising may not come to mind first, but it is a big influence on children. A new report from the Federal Trade Commission and the Department of Health and Human Services shows the advertising community can help to lower the levels of child obesity in the United States. FTC numbers show that food and beverage companies spend about one point six billion dollars on marketing their products to children in 2006. University of Florida marketing professor Doctor Richard Lutz says, sometimes advertisers don't think children are as vunerable to advertisements. Lutz says parents also need to step in to help make sure their child does not fall victim to obesity at such a young age. The FTC report makes recommendations to the media, parents, entertainment companies and food manufacturers to help with this problem.